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At Rituals + Alchemy, we believe that the deepest healing happens when you take control of your well-being. Afterall, self-care is an act of love we give to ourselves.  Only you can make real changes to your lifestyle and instill healthy daily rituals to restore and revitalize your body, mind, and spirit. R+A is here to help.

Founded by Doctor of Acupuncture and Herbal Medicine, Dr. Viktoriya Neverov-Krstic and holistic nutritionist Anna Frumkin, R+A delivers prudently formulated alchemy composed of clean, healing herbs, and essential vitamins and minerals. We make it simple to implement healthy rituals into your daily life morning, noon, and night.

What Makes Us Different?

Doctor of  Acupuncture Approved

Nutritionist Approved

Made with magic + love

Non-Gmo Natural + Organic Ingredients

Gluten Free 

Highest Quality

Love Notes

I tried Sleep Juju and loved it! I track my sleep quality through an app and with it usually less than 50%, I was amazing to see my sleep quality go up to 66% the night I used Sleep Juju. It’s taste is pleasant and easily melts away in water. I highly recommend it!

Dr. Nirali Patel

As a nurse who works night shift, I value my quality of sleep greatly. There are a variety of pharmaceutical and non pharmaceutical  ways to help get a restful days sleep ;) but this sleeping potion is a great option to those seeking something more natural. It’s sweet and tangy and easy to take! I felt like my sleeping time was deeper and I felt more rested during the day/night. Thank you to the brilliant minds who care to keep the rest of our minds in better shape!

Mary N. RN

I loved Sleep JuJu! So nice to take at the end of a hectic day and feel my system relax and calm. When it came time to head to bed, I was able to fall asleep easily and quickly. Best of all, I woke up feeling refreshed and energized. So glad to know about and use Sleep JuJu!

Megan Murk National Board Certified Health & Wellness Coach


Are you ready to Wake up + feel refreshed?


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"A seemingly magical process of transformation, creation, or combination."