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  • Goodbye stress + anxiety
  • Awake rejuvenated + refreshed
Goodbye stress + anxiety Shop
Awake rejuvenated + refreshed Shop


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We’re a female-founded startup that creates nourishing + healing blends to help you implement healthy routines morning, noon and night. At Rituals + Alchemy, we believe that the deepest healing happens when you take control of your well-being. After all, self-care is an act of love we give to ourselves.  Only you can make real changes to your lifestyle and instill healthy daily rituals to restore and revitalize your body, mind, and spirit. R+A is here to help.

Founded by Doctor of Acupuncture and Herbal Medicine, Dr. Viktoriya Neverov-Krstic and holistic nutritionist Anna Frumkin, R+A delivers prudently formulated alchemy composed of clean, healing herbs, and essential vitamins and minerals. We make it simple to implement wholesome rituals for a better night's sleep.

What Makes Us Different?

Doctor of  Acupuncture Approved

Nutritionist Approved

Made with magic + love

Non-Gmo Natural + Organic Ingredients

Gluten Free 

Highest Quality

Bridging together western nutrition with traditional Chinese medical herbs is what makes R + A standout. Our flagship product, Sleep Juju, uses the seed of jujube, a unique herb that is used as a staple to promote sleep in TCM. In studies, jujube has been noted to lengthen sleep time. It is also wonderful for people who have anxiety + added stress in their lives. The flavonoids and saponins aids in increasing GABA + serotonin levels, which are your happy neurotransmitters that also trigger your desire for sleep. We are excited to bring to you the much needed rest + calm you desire and deserve. 

Love Notes

I tried Sleep Juju and loved it! I track my sleep quality through an app and with it I usually sleep less than 50%, I was amazed to see my sleep quality go up to 66% the night I used Sleep Juju! The taste is enjoyable and easily melts away in water. I highly recommend it!

Dr. Nirali Patel

As a nurse who works night shift, I value my quality of sleep greatly. There are a variety of pharmaceutical and non pharmaceutical  ways to help get a restful days sleep ;) but this sleeping potion is a great option to those seeking something more natural. It’s sweet and tangy and easy to take! I felt like my sleeping time was deeper and I felt more rested during the day/night. Thank you to the brilliant minds who care to keep the rest of our minds in better shape!

Mary N. RN

I loved Sleep JuJu! So nice to take at the end of a hectic day and feel my system relax and calm. When it came time to head to bed, I was able to fall asleep easily and quickly. Best of all, I woke up feeling refreshed and energized. So glad to know about and use Sleep JuJu!

Megan Murk National Board Certified Health & Wellness Coach

"What a gorgeous new product!  Sleep JuJu has quickly become a sweet part of my pre-bedtime ritual --- after just a couple weeks of nightly use I've noticed I'm physically and mentally more relaxed, sleeping more peacefully and waking refreshed & energized.  The blueberry-flavor is delightful, and it's so easy to prepare:  just stir a scoop into filtered water and presto!...  If you lead a full, active lifestyle and seek a natural way to ease your muscles & mind, give it a try!"

Kayse GehretFounder, Soulstice Mind + Body Spa


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"A seemingly magical process of transformation, creation, or combination."