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We’re a female-founded startup that creates nourishing + healing blends to help you implement healthy routines morning, noon and night. At Rituals + Alchemy, we believe that the deepest healing happens when you take control of your well-being. After all, self-care is an act of love we give to ourselves.  Only you can make real changes to your lifestyle and instill healthy daily rituals to restore and revitalize your body, mind, and spirit. R+A is here to help.


Founded by Doctor of Acupuncture and Herbal Medicine, Dr. Viktoriya Neverov-Krstic and holistic nutritionist Anna Frumkin, R+A delivers prudently formulated alchemy composed of clean, healing herbs, and essential vitamins and minerals. We make it simple to implement wholesome rituals for a better night's sleep.



We believe that your rituals create your life experience. What does that mean? When we have rituals in place that promote health + wellbeing we are able to live a more vibrant and balanced life, especially in a world that can sometimes feel a bit stressed and chaotic.