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About Us

We founded R + A to bring you nourishing + healing self-care rituals, morning, noon, and night.

"I studied holistic nutrition and became a nutritionist because I needed to learn how to naturally support myself when it came to optimizing my digestion, sleep, and stress. My digestive issues took a toll on my personal + social life and created weekly stress and anxiety. Immersing myself in holistic health and learning about vitamins, minerals, botanicals, as well as key macro and micronutrients supported my own healing journey as well as my nutrition clients. Creating Rituals + Alchemy came from a deep desire to empower those around me to soothe and nurture themselves with the power of natural, clean + adulterated healing remedies." 

  • Nutritionist, Anna Frumkin N.C. 

"I decided to study Acupuncture and Herbal Medicine because of my desire to improve my own health. I grew up with a very weak immune system and found myself sick quite often. When I finally decided to get my health in control, I changed my diet and learned more about food-grade herbs. I then decided to dive further into the holistic world and learn TCM. I found such healing with herbal medicine that I wanted to reach more people with the power of botanicals, vitamins and minerals. That's when the idea of Rituals + Alchemy was born."

  • Doctor of Acupuncture and Herbal Medicine, Viktoriya Neverov-Krstic